Appsyoulove
Art Direction
My Shark
My Shark is a Tamagotchi-style virtual pet title in the My Cat, Tamadog, and My Dragon series.
А wallpaper app focused on spatial 3D and interactive effects.
Goal
Goal
Build a new game world and a set of mini-games in a new visual style for a Tamapets collection title
(My Cat, Tamadog, My Dragon), owning quality through delivery.
Build a new game world and a set of mini-games in a new visual style for a Tamapets collection title
(My Cat, Tamadog, My Dragon), owning quality through delivery.
Role
Role
Role
Led the art team and owned visual quality end-to-end.
Set art direction and ran structured reviews across the pipeline (sketch → color → 3D lookdev → Unity shaders).
Directed environment and UI/UX art (color, mood, materials, in-engine look; UI, icons, popovers, splash).
Oversaw animation, VFX, and promo/marketing visuals to keep the style consistent and readable.
Partnered with Production on the initial UA starter kit.
Aligned priorities and delivery with Product, Marketing, and UA.
Led the art team and owned visual quality end-to-end.
Set art direction and ran structured reviews across the pipeline (sketch → color → 3D lookdev → Unity shaders).
Directed environment and UI/UX art (color, mood, materials, in-engine look; UI, icons, popovers, splash).
Oversaw animation, VFX, and promo/marketing visuals to keep the style consistent and readable.
Partnered with Production on the initial UA starter kit.
Aligned priorities and delivery with Product, Marketing, and UA.
